International Timeshare Refund Action–Survey Reveals Brits Like to Return to Same Resort

The British are officially creatures of habit! According to a new survey by RCI, the timeshare exchange company, nearly two-thirds (65%) of Brits have returned to the same holiday resort more than once, revealing people like familiarity when it comes to their holidays. Surprisingly, more than one in ten (11%) of respondents said they had returned to the same resort six times or more!

The main reason cited for returning to the same resort was that they had a good time there so they simply went back to have the same holiday (45%). Other reasons people stated were that they felt it met all their criteria (29%) and over a quarter (27%) said they didn’t see a need to go elsewhere if they had already found somewhere they liked. Respondents also stated they went back to the same place as they liked familiarity (14%) and found it less stressful knowing exactly what to expect where they are going (12%).

With over a third of people (36%) now taking fewer holidays than normal, it seems holidaymakers want to remove the risk of having a disappointing break. Returning to somewhere they have been before and enjoyed seems to have been given higher priority than having different experiences.

Sean Lowe, managing director of RCI, said: “We commissioned the research to gain insight into people's holiday habits and what is important is guaranteeing they have a good time. While travelling and trying different experiences suits some people, it’s apparent that ensuring a consistent quality and knowing what you’re buying is important to many which is why timeshare holidays and holiday exchange have remained popular.  Over a third (35%) of the people we surveyed who ‘repeat holiday’, said they would actually try a different holiday if they knew they would get a similar experience.”

Other holiday habits:

• ‘Familiar fun’ – nearly half (43%) of people tended to do the same activities and 6% saying they did the exact same things
• ‘Repeat eating’ – nearly a third (30%) of people surveyed said they went back to the same place to eat/drink
• ‘Meal monotony’ – 18% of people said they will only eat food they are familiar with and 12% said they order the exact same meal
• ‘Bay Watch’ – one in 20 (5%) people said they actually wait and then take the first opportunity to get their usual spot on the beach or by the pool!

* The survey was conducted by Online Opinions, and featured 1,000 adults who were polled online between 24-27 February 2012.

Whilst returning to the same resort every year may be a popular choice for any Brits, here at International Timeshare Refund Action (ITRA) we have found that owning a timeshare is not necessarily the ideal holiday solution that many timeshare owners had hoped.

We have discovered a pattern of abuse, deception and even fraudulent issues that have been systematically perpetrated by many of the major timeshare industry players to the detriment of owners. Many timeshare owners have found that rising maintenance fees and difficulty in obtaining suitable exchanges from companies like RCI have rendered their timeshare ownership virtually unusable and un-economical.

At International Timeshare Refund Action (ITRA) our objective is to support the consumer in timeshare disputes.

To find out more about the International Timeshare Refund Action visit our website www.itra.net